Ever wonder how venture capitalists and angel investors decide on whom to invest in? Or how many pitches they see in a year?
The panelists at the September NEF Forum meeting answered those questions and more. So far this year Dave Gregorka of Baird Capital has seen 75-100 pitches and Tom Shehab of Arboretum Ventures 125-150. That’s a lot of pitches. If you are an entrepreneur seeking funding you likely often wonder, how does one pitch prevail over others and what are VC’s looking for?
All panelists agreed on the importance of seeing “due diligence” in the teams they review. Doug Finch, who is involved with angel investors groups, looks at how good the team is (CEO, etc), the size of the market, and what exit strategy they are aiming for. It’s important the entrepreneur knows the “lay of the land”, stresses Doug Gregorka. Doing the research to understand whom funds what enables entrepreneurs to focus on those VCs and angels who they have the best chance of getting some interest from.
Following a question from the audience about whether $15 million is too much to raise in Michigan, moderator Emily Heintz, Associate Director, Michigan Venture Capital Association, noted that 56% of capital comes from out of state. She added that Michigan does welcome activity from other states. The rise of syndicates that organize to fund a particular venture adds to multi-state funding. Gregorka confirmed, “The midwest is used to syndicating”. It was agreed that $15 million is not too much to raise in Michigan. “If the deal is right we’ll find the money”, Gregorka summed up.
Regarding where the VC money is coming from these days Finch said that lots of “quiet money” is coming from conservative Michigan investors–what is often thought of as old money. And, when deciding who to approach, don’t worry too much about what a VC or angel has invested in in the past. “A VC might want to balance their portfolio so don’t rely on past investments too much”, adds Gregorka.
To learn more about the investment community two books were recommended. Angel Investing by David S. Rose talks about how to become and angel investor. Venture Deals by Brad Feld and Jason Mendelson deals with the mechanics of negotiating the deal. It’s important to remember that a VC can bring more to the table than just the check.