Ann Arbor SPARK’s “Boot Camp” provides an intensive 9-week program for up-and-coming entrepreneurs looking to prove themselves in the business world. Participants are subjected to rigorous training and coaching by seasoned entrepreneurs.
The program is designed to help early stage companies discover the feasibility of their business concept. It also provides the resources to build upon their business idea and create a workable business model. “Drill Instructors” act as mentor and coach to the participants, providing them with guidance in developing their business concept over the course of the program. These mentors also prepare them for investor pitches and provide access to potential customers.
The program begins with a half-day “Kick Off” where the various participants will be paired with their mentors and briefed on the weeks to come. Each week, the Drill Instructor checks in with each of the businesses in order to provide guidance and instruction. At the end of the nine-week session, businesses participate in intensive 2-day on-site presentations and working groups, where they present to a panel of qualified professionals who provide invaluable feedback. Following “graduation”, SPARK continues to help these companies grow through post-camp coaching.
With more than 300 graduates of Boot Camp since its inception in 2002, Ann Arbor and the surrounding areas have seen significant successes from many of the companies that have gone through the program. Leading software firm Menlo Innovations boasts of their Boot Camp experience back in 2002, where they were able to “set a tone for the rest of their progress,” which includes continued growth and profitability. Two years ago, they were able to triple their working space and they plan to increase their staff in the coming years.
A more recent graduate, Showtown LLC was impressed with the networking opportunities and quality of relationships they formed during Boot Camp. Showtown is an exclusive talent-based website aimed at providing a competitive online atmosphere where performers can compete against one another and connect with local venues to book gigs. Founder and CEO Marc Marras credits SPARK with helping them to “get out of the building and talk to potential customers and competitors and understand what is important to them.” Following their Boot Camp experience, they were able to implement and adapt their site, which is set to launch in Beta in the fall.
The 25th Annual Boot Camp begins on September 16th, local companies are gearing up to take on the challenge of Boot Camp and reap the benefits so many companies before them have experienced.














